Category Archives: Horse Industry Business

Exercising Versus Training

“If we are to call ourselves trainers then we carry the responsibility to move everyone to a higher status in the industry. That is how every industry on this planet survives. You take others up with you.”

Most of the barns I travel to breed horses, and keep a trainer and several exercise riders. I am always struck by the concept of riding just for riding sake: to keep a horse in shape and not deteriorate from 23 hours in a stall and paddock.

Most exercise riders move in a constant state of riding the rail around and around. In my world we call this the loser’s loop, where riders have no goals or desire to achieve anything but exercise. Sometimes, if there are jumps or obstacles in the arena, they will move around them, but otherwise, there is not a shred of training in any of this.

My question is, what is the point? And it is the very reason every horse on my farm has a field to run freely and self-exercise as he needs to.

And every ride has a purpose.

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Monsanto buys off Therapeutic Riding Facility

I know I may not be a popular horse person with this, but it’s time we all saw the dragon for what it is. Once again, Monsanto is buying people’s favor, one desperate industry at a time.

A therapeutic riding facility in Henry County, Tennessee, has received $2,500 as part of a program administered by the Monsanto Fund.

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Horses and Genetically Modified forages: Are we Moving Our Horses Toward Extinction?

Hello everyone. I rarely speak about “issues” in the horse world, but this is too big and too important to walk away from.

Our horse’s forages: alfalfa and hay – are in potential peril, and within a few years may be gone forever. Here’s the story:

All Alfalfa and Wheat may be Genetically Modified in North America in the next few years

GE corporations (Monsanto & others) are working hard to push their untested GMO alfalfa and wheat crops in the US and Canada. The US already has 5332 acres of RoundUp Ready alfalfa (since 2004). There is no wheat yet anywhere. Because the alfalfa was grown before it was approved, it was halted and is undergoing additional testing and environmental studies. No human or horse studies have been done to prove this is safe. No long term studies are ever done on any GMO foods. Many independent tests show serious health issues (Genetic Roulette).

Horses have evolved over thousands of years, naturally

Horses are sensitive to their environments and their feeds: any horse owner who has any level of awareness of their animal understands this. Their bodies have evolved slowly over time to adjust to changing plant types and feeds. However, along came man, and believed that he/she could do better than Mother Nature. As we asked more of our horse, we began to alter the feeds we give them.

The horse, though, has evolved for years, slowly, methodically, and if you look at the timeline to how many years we have been changing his natural diet, it’s really not that long (20-30 years). It has been a dramatic ride for the horse: from field to stalls: from hay to concentrates and feeds he would never find in the wild (soy, corn, heavy oils).

It’s not working. Horses are getting fatty liver diseases, insulin resistance, heart attacks, cancers and the same type of health issues humans have (that eat high fat and carb diets). And now there’s another issue to add to the mix: genetic modification. Thirty years ago this was unheard of. Last year 6 horses under the age of 10 died from cancer in my area.

What is Genetically Modified foods and why should you be concerned for your horse?

Genetic modification has many levels of concern attached to it, from health to environment and corporate control. We’ll take a look at each one so you have a good general knowledge of the problems horse owners may face.

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Horse Business: additional income from horses: tree farming

Question: I was wondering what other ideas you had for making money on a horse farm?

Question: I have a boarding facility, 40 acres. What else can I do to earn more money?

Question: How can we make additional incomes on our horse boarding facility?

Answer from April Reeves: This was the most responses I received from any post – total of over 100 as of only a week or so since I put the post up. Since this seems to be the question of the ‘times’ we are in, I will wander into my memory banks and pull out some of the tricks I did with my horse facilities. While I made a good income with just horses alone, I enjoyed trying my hand at other things, and took advantage of all the tax breaks available to me.

I will post one at a time, so I don’t spend half a year writing a long winded post, which I have been known to do…..

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Make money with your horse manure

By April Reeves

There are so many ways to make additional incomes with equine facilities, I could write a book!

I use to make income from my horse facilities from sources other than the training and boarding. In fact, there was a time in Alberta where I made more ‘profit’ from the business of manure than the horses. Horses come with heavy expenses.

Recycling Manure for Money

I sold all my manure (and then some). How I started:

I created 3 large compost areas (I made them bigger each year). Check your local bylaws for info.

I put mostly manure, with very little shavings or wood fibre. Try to avoid hays. Keep another compost for hay and shavings for yourself.

I made sure they were always wet.

Each bin represented one months worth of manure.

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Video Applications for Horse Industry Websites

Can I, Should I, and HOW Do I?

A good friend of mine sent me an email about the confusion of video and web technology, so I felt compelled to write about it.

Video Formats
Because a few very skilled geniuses created programs for web video, and didn’t talk to each other while they were doing that, we now have a variety of ways to watch video on the web. While free enterprise is good for the economy, it really messes up the people who want to show video to their audience. Which format should you use on your website?

Flash – flv.
Let’s start with the best, or easiest (for the viewer) – Flash Video Format, or .flv . This is the video you see when you come to a site and don’t have to download a player or plug-in to view video. The second you click the PLAY button it’s broadcasting. Sometimes it even plays by itself. Flash reaches your entire audience, allowing everyone to watch it. Viewers do not like to have to work at anything, especially watching video. Flash just plays directly from your web page. You don’t have to go out of your way and waste time to explain to your viewers how to download this and click on that.

In technical terms, Flash (.flv) has decent quality-to-file-size ratio, meaning it can deliver decent video with lower sizes.

Flash is used on Horseman’s U.

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Estimating Customer Value for Coaches/Instructors

We should consider the overall value of our customer.

What is the value of a customer? We often overlook the amount of revenue a single client generates for us. This article will explore only the value of each industry segment (the ‘costs’ will be a following article). It will change the way you look at your bread-and-butter clients.

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Horse Industry Business: The Truth About New Sites and Blogs

Question: How long does it take to get visitors and what is the difference between sites and blogs?

It will take time for your new website to build a visitor (traffic) base. No website gets instant recognition and numbers, even if you submit the site to the Search Engines (see below) and post (add stuff) daily. Expect to take 6 months before you see any substantial visitor numbers coming in (see below).

Why? Because websites are found by visitors organically at the beginning. That means, visitors come across your site in a keyword search or a link from another site. There are ways to increase traffic fairly quickly, but be prepared to do the work.

Here’s how sites and blogs work:

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How does a horse business make up for losses?

Question: A lesson student did not pay for the last 3 lessons. I still have to pay for the instructors. How can I recoup the money? Should I send a legal letter or collection agency after her? Do you think I will benefit by going after her?

Answer from April Reeves: I have a policy and I don’t move from it. People pay me the day they take the lesson, or they prepay for lessons. There are no exceptions.

The problem in the horse industry is that most people are afraid to lose business. Freebies or unpaid services are always going to end up a loss. If you are truly a professional, you get paid for the services you offer, and that attitude transforms into loyal customers.

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