Question: A lesson student did not pay for the last 3 lessons. I still have to pay for the instructors. How can I recoup the money? Should I send a legal letter or collection agency after her? Do you think I will benefit by going after her?
Answer from April Reeves: I have a policy and I don’t move from it. People pay me the day they take the lesson, or they prepay for lessons. There are no exceptions.
The problem in the horse industry is that most people are afraid to lose business. Freebies or unpaid services are always going to end up a loss. If you are truly a professional, you get paid for the services you offer, and that attitude transforms into loyal customers.