Tag Archives: Websites

Video Applications for Horse Industry Websites

Can I, Should I, and HOW Do I?

A good friend of mine sent me an email about the confusion of video and web technology, so I felt compelled to write about it.

Video Formats
Because a few very skilled geniuses created programs for web video, and didn’t talk to each other while they were doing that, we now have a variety of ways to watch video on the web. While free enterprise is good for the economy, it really messes up the people who want to show video to their audience. Which format should you use on your website?

Flash – flv.
Let’s start with the best, or easiest (for the viewer) – Flash Video Format, or .flv . This is the video you see when you come to a site and don’t have to download a player or plug-in to view video. The second you click the PLAY button it’s broadcasting. Sometimes it even plays by itself. Flash reaches your entire audience, allowing everyone to watch it. Viewers do not like to have to work at anything, especially watching video. Flash just plays directly from your web page. You don’t have to go out of your way and waste time to explain to your viewers how to download this and click on that.

In technical terms, Flash (.flv) has decent quality-to-file-size ratio, meaning it can deliver decent video with lower sizes.

Flash is used on Horseman’s U.

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Horse Industry Business: The Truth About New Sites and Blogs

Question: How long does it take to get visitors and what is the difference between sites and blogs?

It will take time for your new website to build a visitor (traffic) base. No website gets instant recognition and numbers, even if you submit the site to the Search Engines (see below) and post (add stuff) daily. Expect to take 6 months before you see any substantial visitor numbers coming in (see below).

Why? Because websites are found by visitors organically at the beginning. That means, visitors come across your site in a keyword search or a link from another site. There are ways to increase traffic fairly quickly, but be prepared to do the work.

Here’s how sites and blogs work:

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